Better Collective thinking globally whilst acquiring locally

By Harrison Sayers

Better Collective has confirmed its expansion into its domestic market of Denmark by confirming the acquisition of all Danish affiliate activities from Xperten Ltd and Xpert Ltd, this includes the brand.

Based in Copenhagen, Better Collective already has a large presence in the country. Founded in 2006 the company is constantly expanding; this is their second acquisition of 2018 and their tenth in the space of 12-months. This has confirmed their position as one of the market leaders of bookmaker information, online gaming communities, and betting tips in the country.

Michal Kopec, Head of M&A at Better Collective, said: “After making a number of international acquisitions it’s a real pleasure to finalize a deal in Better Collective’s home country. We have known the sellers for a long time, and we know they represent quality and values in perfect alignment with Better Collective.”

The acquisition complies with Better Collective’s quality and values by focusing on expansion within an already well regulated and well established European market. This is reflected on their choice of location for their offices into, Paris, Vienna and Niš in Serbia which are of course all European. The company believes that "regulated markets offer more long term stability, as well as a healthier marketplace".

Søren Kristensen, co-founder at Xperten Ltd & Xpert Ltd, said: “It’s been really great developing and celebrating the achievements of our website portfolio over the past 11 years. We’ve always had a good relationship with the team at Better Collective, and we are happy that we are able to hand over our successful products to a group with such a great track record and approach to the industry."

Commenting on the acquisition, Jesper Søgaard, CEO & Co-Founder at Better Collective, added: “We have always been strong in the Danish market, but acquiring the Danish activities from Xperten Ltd & Xpert Ltd makes us the unquestionable market leader here in Denmark.”

Better Collective recently reported an increase of revenue by 51% to €26.3m during the 12 months in 2017. This is proof that their diligent expansion into already well regulated markets is paying off.


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