DraftKings tops bidding for New Hampshire sports betting

In an RFP document released by New Hampshire’s Lottery Commission, DraftKings outscored all other bidders, only losing out to Intralot in the lottery channel.

If it is ultimately awarded the role of sole mobile operator in New Hampshire, DraftKings would share 51% of mobile sports betting revenue with the state.

Roar Digital, the joint venture between GVC Holdings and MGM Resorts International, and Kambi offered 20% and 12% respectively.

However, the state can authorise up to five mobile contracts and 10 retail contracts, with final contract approval expected for 20 November.

DraftKings’ share of mobile revenue will drop to 21% if two to three bidders are awarded contracts, and 16% if four to five.

Retail revenue would remain at 40% regardless of the number of successful contract bids.

In a statement, DraftKings said: “DraftKings is proud to be selected to offer mobile and retail sports betting in New Hampshire.

“We look forward to soon providing sports fans in the Granite State with our best-in-class mobile and online sportsbook product, welcoming them into our dynamic retail sportsbooks.”

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Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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