Four Winds, an operator with four casinos in the US, has joined forces with Strive Gaming to develop its iGaming offerings in Michigan.

Four Winds operates four casinos across the Midwest and is owned by the Pokagon Band of Potawatomi Indians of Michigan and Indiana.

The operator launched its online casino and sportsbook in Michigan in February of 2021, bringing its land-based offerings to the iGaming market.

Four Winds' new partnership with Strive Gaming aims to develop its online gaming services by utilising new technology such as operational automation and contextual real-time engagement.

Max Meltzer, Strive Gaming CEO, commented: “We are thrilled to partner with Four Winds Casinos, which has forged a reputation as a successful, well-managed operator with player experiences at the forefront of its strategy.

“Our team provides expertise across many facets of the North American market, and it will be a pleasure to provide this expertise to Four Winds Casinos with our market-leading solutions, including core PAM technology, customer service, leading bonusing capabilities and front-end development.”

Clayton Mason, Interim COO and CFO of Four Winds said: “We are pleased to welcome Strive Gaming as a new partner to support our iGaming offering in Michigan. Strive provides unrivalled technology and the depth of online gaming experience we can rely on.  We look forward to creating an even more exciting and engaging online casino experience for our guests.”

Strive’s platform currently operates across multiple states. The company recently appointed Tommaso Di Chio as Chief Legal and Compliance Officer to focus on preparing for future regulatory changes in the US and Canada.

This deal is another that continues the recent trend of tribal operators expanding their digital capabilities, following on from Anaxi's recent deal with Chickasaw and the formation of Hard Rock Games.