London, 21 January 2021 | AstroPay, a pioneer in payment solutions for consumers who want to make online purchases on international sites, offers esports and gaming merchants the possibility to grow their business in any region through a secure and reliable payment method.
In 2020 the gaming and esports industry was estimated to be worth $174.9bn, a sizable increase of 19.6% from 2019. With there being 2.7 billion gamers in the world, esports and gaming professionals face some difficulties to deploy in every region without an easy and affordable payment solution, especially in countries where card usage is limited, because of legal restrictions, currency issues or even cultural differences.
“With more than 2 million users, 500 merchants and more than 200 payment methods, AstroPay is a strategic partner when it comes to payments”, said Mikael Lijtenstein, CEO of AstroPay. “These figures support our track record and allow us to ensure that we are an important ally of our customers."
The complexity that the payments ecosystem presents nowadays, has led AstroPay to develop One Touch, a payment solution based on two pillars: immediacy and security.
This digital wallet can be integrated from a simplified integration process through an auto enrolment channel, with little to none IT intervention required on the merchant side. It provides the possibility of identifying users from a single code as well as to have a closed loop on them diminishing the chances of fraud. KYC verification and identification controls are performed on the philosophy that payment services, apps and wallets are the best players to foster the relationship between user and service, since they are well positioned for best knowing the customer.
Providing one-tap checkouts, single-click-experiences and automatic payment fulfilment are the best options to achieve a good conversion rate and to provide users with a smooth user experience.
The company has extensive experience in managing the specificities of emerging markets, offering an efficient solution to all its customers: merchants, end users and business partners.
AstroPay, a company operating in Latin America, Africa and Asia for more than 11 years and with a presence in several of these regions, aims to help merchants access markets more easily and safely.
