GMFY – How Gamification Increases Revenue: In-Depth Report by First
FIRST - Best in Sports, the tier 1 provider of sports betting solutions to operators worldwide, has published the first edition of its GMFY Report, showing how its industry-leading gamification platform GMFY drives customer retention, loyalty levels and revenues for FIRST - Best in Sports’ partners and operators.
The 60-page report provides an in-depth look into how the company utilises gamification to enable its operators to enhance their offerings and provide highly differentiated sports betting products to their players.
Key points from the GMFY Report include:
– Revolutionising player engagement strategies.
– Applying Candy Crush mechanics to online sports betting.
– Mystery Box: unpredictable rewards drive engagement and volume.
– Raising engagement, screentime and monthly betting volumes.
– Case studies: how GMFY increased cross-sell, player satisfaction and lifetime values for operators in Asia and Europe.
– Insights and best practice.
GMFY: Gamification by FIRST – Best in Sports
GMFY (pronounced ‘GAMIFY’) is the result of years of development by FIRST – Best in Sports’ technology and product development teams and is already producing outstanding returns for the operators that have integrated the solution.
Gamification in online sports betting is unusual and showcases how FIRST develops high quality content to raise engagement and activity that drive revenues to operators.
Commenting on the report, Tom Light, CEO of FIRST – Best in Sports, said: “GMFY is the fruit of years of hard work and focus from our technology and product development teams and we’re delighted to bring it to market. Gamification is a well-known and much-used term in the online gambling industry and its profile has increased significantly in recent years, but it also requires time and dedication to produce a solution that performs strongly and delivers results. That is why I’m so happy to deliver GMFY to operators and look forward to seeing it integrated among many of our partners.”
For more information, please contact:
Hristo Nikolov, Senior Marketing Director, [email protected]
Jake Pollard, Head of Content & Communications, [email protected]
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