Bulgaria-based iGaming provider UltraPlay has announced an increased demand for its eSports betting suite on the European market. Following the latest eSports betting integrations on fast2play, BetArena Interactive, BetOnline.ag and many other online gaming websites, UltraPlay are now introducing Master Mazuma. A fully dedicated eSports betting brand as well as Mfcasinos.com, a sports betting website which also offers casino games.
David Cohen, Managing Director at Master Mazuma said: “With our aim to become the leading eSports betting operator in Europe and beyond with key partnerships in core markets, we choose UltraPlay’s eSports as our turnkey solution, including the widest games coverage on the market right now. This will adequately answer all players’ requirements and desire for premium eSports betting experience.”
Providing betting solutions customized to each customer’s goals, UltraPlay has dedicated a special trading team which will be responsible solely for Master Mazuma’s operations. UltraPlay’s team of traders will be involved in a wide variety of activities, covering a number of international tournaments as well as the popular game titles followed by millions of viewers and punters around the globe.
Together, with Master Mazuma’s team holding in-depth casino and sports betting marketing knowledge and innovative business approach, UltraPlay will enhance the user experience of the eSports punters by offering advanced betting solutions. Master Mazuma has also started providing eSports updates on their blog. The brand is planning to offer a wide variety of promotions, bonuses and loyalty program in order to increase the conversion rate and establish itself as a leader in the market.
On the other hand, Mfcasinos.com combines casino and sportsbook offerings, with a special emphasis on the eSports section. The brand has already recorded great results in terms of active players and bets placed on the most popular titles, such as Dota 2, Counter-Strike and League of Legends.
Krasimir Kostov, Sales Executive at UltraPlay added: “We are thrilled to welcome the two new iGaming brands to our family and offer them the unrivaled eSports betting suite powered by UltraPlay’s technology solutions and team of traders. We believe that eSports is a focal point of the new generation players and we keep on working to deliver premium products to our customers.”