licensee joy over Playtech’s New 8,500 square metre studio

Playtech has completed the industry’s largest migration of dedicated Live Casino rooms to its next generation studio in Riga, Latvia.

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

The move to the world’s largest Live Casino studio began in mid-2016 with the acquisition of a 8,500 square metre capacity site built on top of the city’s fortified 16th century walls in the heart of Riga Old Town, a site that dwarfs any existing Live Casino area in the market today.

Work immediately began on converting the site into a next-generation Live Casino studio. The magnitude of the task was made even greater as the core studio had to simultaneously maintain existing operations while the new site was developed, built and gradually.

The first room was finished in early 2017 with Sky Casino migrating its operation to the new site and switching on its re-developed offering in April. The remaining licensees with offerings have migrated and were fully operational in the following 12 weeks. These include, among others, bet365, Coral, Ladbrokes and Paddy Power-Betfair.

Each dedicated offering has been redeveloped and redesigned in line with each licensee’s specific requirements as well as to ensure their operations are future proofed, and to create and offer a Live Casino gaming experience.

Since opening, Playtech’s rooms have witnessed a significant increase in players who have adopted the new, dedicated Live experiences, while licensees have given phenomenal feedback on how pleased and excited they are with each new offering and the potential for even further growth.

Shimon Akad, COO, Playtech, said: “Playtech demonstrates its absolute commitment to delivering the best Live Casino experience and this project is significant testimony to it. From making one of our largest ever investments and redeveloping this site into the world’s largest Live Casino studio, to completing the largest Live customer migration ever seen, it’s been an exhilarating, non-stop journey and there is much more to come.

“Licensees and potential new operators visiting the new and innovative studio have been blown away at the operation we have here now. They have been so excited to see the huge progress we’ve made in creating unique dedicated experiences and word is spreading fast to other operators in the market.

Akad added: “Getting to this stage so quickly and without any issues is due to the enormous dedication of the team. I’d like to thank everyone who has contributed to this project for achieving what is, without a doubt, the world’s most cutting-edge, best-performing, next generation Live studio”.

The technology within the building is unmatched with hundreds of state-of-the-art cameras, catering for hundreds more custom-made tables and gaming areas, an advanced control and monitoring centre and large-scale dealer campus used to train and develop all Playtech Live’s staff.

The new operation has been designed with a future-first approach with all Playtech Live common and Live dedicated licensee areas remodelled to accommodate the latest software and hardware presenting players with the ultimate, never-before-seen gaming experience.
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