Lightning Box expands William Hill slots deal

Australian slots based gaming provider Lightning Box games has increased its current deal with UK retail bookmaker William Hill, being commissioned to produce two new exclusive slots games.

Lightning Box expands William Hill slots deal

The companies initially agreed a slots development deal in April and have since launched the online games Silver Lion Deluxe and Panda Pow Deluxe, both of which have been among Lightning Box’s top ten most popular games.

A further two titles will now be added to over 9,000 machines across William Hills 2,300 retail properties.

In a statement announcing the commission, Andrew Sackey, Director of Product and Content at William Hill said: “Lightning Box’s commitment to producing high quality, innovative omni-channel gaming content is clear and we’re happy to be working with them.

“Their games have been strong performers since we signed with them, and extending our partnership was an easy decision to make.”

Peter Causley, CEO of Lightning Box added: “We are delighted to get the green light to develop more titles and extend what has been a very successful relationship for us.

“Both Silver Lion and Panda Pow have gone down a storm in the shops and we’re confident William Hill’s players will enjoy our upcoming titles just as much.”

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Robert Simmons
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Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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