Lightning Box expands William Hill slots deal

Australian slots based gaming provider Lightning Box games has increased its current deal with UK retail bookmaker William Hill, being commissioned to produce two new exclusive slots games.

The companies initially agreed a slots development deal in April and have since launched the online games Silver Lion Deluxe and Panda Pow Deluxe, both of which have been among Lightning Box’s top ten most popular games.

A further two titles will now be added to over 9,000 machines across William Hills 2,300 retail properties.

In a statement announcing the commission, Andrew Sackey, Director of Product and Content at William Hill said: “Lightning Box’s commitment to producing high quality, innovative omni-channel gaming content is clear and we’re happy to be working with them.

“Their games have been strong performers since we signed with them, and extending our partnership was an easy decision to make.”

Peter Causley, CEO of Lightning Box added: “We are delighted to get the green light to develop more titles and extend what has been a very successful relationship for us.

“Both Silver Lion and Panda Pow have gone down a storm in the shops and we’re confident William Hill’s players will enjoy our upcoming titles just as much.”

TAGS:

Share This Post


NEWS SPONSOR

More News

The self-nomination window for the Global Gaming Awards London 2021 is now open. Following the success of our seventh Global Gaming Awards Las Vegas ceremony, powered by Gambling Insider and Gaming America,...




Gambling Insider spoke with Luca Galli, head of BDM for Pragmatic Play, to get his insight into the development of the live casino vertical and how operators can best utilise its...