CRM Octopus provides highly customisable automation of ordinary business processes applied to specific eGaming requirements. It allows the end user to benefit from targeted promotions and a personalised approach, and for gaming operators to gain a powerful marketing tool for interaction with players, for running campaigns, evaluating their successes and so much more.
Valentyn Kyrylenko, VP of Business Development, said at the launch:“For over 18 years, BetInvest has provided sports betting solutions for the largest online and land-based operators worldwide. For a good while, we have been hunting for a CRM product to both cover our internal needs and to match discrete industry requirements.
“After reviewing a range of software, we came to the conclusion that there is no satisfactory, universal CRM solution. No solution that would combine all the necessary services for the gaming industry - player behaviour management and analysis, risk-management, bonus system, call-centre, and so on. We determined to dedicate our effort into developing an exclusive, practical and powerful product both for ourselves and for our partners.”
Vadym Plavko, Product Owner of Octopus added:“This was a real challenge for us. We have put all our experience and expertise into this product, putting in countless hours in discussions across all our departments and our marketing team. Now, we take great pride in presenting this dedicated solution featuring a universal dashboard.
“Complete customer gaming and financial histories, with a customisable analysis and reporting system, tools for aggregation, segmentation and filtering customer data, and all in a user-friendly interface. Most important, it can be tweaked to meet the requirements of a particular client operating in a particular jurisdiction.”
