Playtech, Holland Casino: New research project introduced for responsible gambling solutions
Erasmus University Rotterdam, in collaboration with the University of Amsterdam, has introduced a four-year project to build a comprehensive responsible gambling framework; to examine how best to tailor tools to customers' individual needs, risk levels, and behaviour patterns.
The project, titled ‘A Safe Bet: design and evaluation of a player-tailored online responsible gambling promotion framework,’ will involve the universities working closely with Playtech and Holland Casino.
It aims to develop and evaluate new tools for online Responsible Gambling (RG) by developing and testing high-quality, evidence-based tailored interventions and RG tools in a live setting.
The parties involved claim this marks a hugely significant milestone for RG, furthering the requirements for the gambling industry to promote safer gambling practices and provide greater customer protection increase.
Shimon Akad, Playtech COO, said, “We are investing in data analytics and digital solutions to promote responsible gambling and deliver solutions to reduce gambling-related harm.”
He added: “We believe the best way to achieve this goal is to work collaboratively with academic experts who can identify and evaluate new approaches based on scientific theory.”
Malinda Miener, Chief Compliance Officer of Holland Casino, said: “Through our joint efforts we can develop new responsible gambling tools which are based on data and science. This is important because it makes our policies and tools on prevention better.
“As an online gambling operator, we see it as our duty to prevent players from becoming problem players – we don’t want to earn money from them. With scientific data on our side, we can make sure we use the right intervention at the right time for the right player.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
