Leo Barker joins OpticOdds as VP Commercial for EMEA region
New appointment to focus on EMEA growth and innovation.
Key points:
– Leo Barker’s appointment as VP Commercial for the EMEA region supports OpticOdds’ plans to expand its sportsbook data and pricing solutions across Europe, the Middle East and Africa
– This follows the company’s recent acquisition by $GAMB and aligns with growth plans in new markets
OpticOdds has appointed Leo Barker as Vice President Commercial for the EMEA region. This appointment adds to OpticOdds’ leadership team during a period of developments supported by $GAMB’s acquisition.
Barker has over ten years of experience in commercial strategy and partnership development within the sports betting sector. His expertise will be central to scaling OpticOdds’ technology solutions across new and existing markets.
Before joining OpticOdds, Barker was Senior Director Commercial EMEA at OpenBet, where he worked on customer success initiatives and built partnerships with sportsbook operators across Europe. He previously led business development in the global lottery division at Genius Sports.
The acquisition by $GAMB forms part of a wider strategy to grow technology capabilities within the sports betting industry.
Good to know: OpticOdds provides real-time pricing and data analytics to optimise sportsbook operations
Barker stated: “I’m genuinely excited to be joining OpticOdds at this pivotal moment in its already impressive trajectory.
“The company’s innovative approach to pricing and technology represents exactly what forward-thinking operators demand in today’s market.
“Backed by $GAMB’s expertise and market leadership, OpticOdds is redefining what’s possible in sportsbook technology solutions. I’m looking forward to contributing to this talented team as we shape the future of the industry together.”
Leo Barker’s appointment comes after OpticOdds launched its new sportsbook management platform, Copilot, designed to streamline operations for betting operators.
Additionally, OpticOdds has recently partnered with Dabble to expand in the US market, integrating its API and trading solutions to focus on its global presence.
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