Aviator names UFC’s Diego Lopes as latest brand ambassador
The Brazilian mixed martial artist will now participate in a range of brand activation initiatives.
Key point:
– UFC featherweight fighter becomes latest Aviator brand ambassador
– Lopes will now take part in several brand activations over the course of his 12-month partnership deal
Spribe’s Aviator has named Brazilian UFC featherweight mixed martial artist Diego Lopes as its latest brand ambassador and is now set to take part in a range of brand initiatives.
Indeed, over the next 12 months, Lopes will work in partnership with Spribe on a range of marketing campaign activations and initiatives as per his newly signed contract as a brand ambassador of the crash game. Coming off the back of a recent milestone victory against fellow-featherweight Jean Silver in UFC Fight Night 259, Lopes now joins a growing roster of UFC fighters who have partnered with Spribe in the brand ambassadorial role for Aviator.
After initially entering into partnership with the UFC back in 2023, Spribe has gone on to name numerous MMA fighters as brand ambassadors for its Aviator brand – beginning with Alex Pereira and Merab ‘The Machine’ Dvalishvili in early 2024 and followed more recently by Arman Tsarukyan earlier this month.
Outside of the UFC, Aviator also became the official crash game of AC Milan in Q4 of last year. Now, Spribe is looking to further build on its growing presence in the Brazilian market via this latest partnership initiative.
Speaking on this latest development, Lopes said: “Aviator is one of the most thrilling games I have ever experienced, and that’s why I am proud to become an Aviator ambassador. Strap in, hold tight and watch as the plane and the win multiplier climb higher. But just like a knockout punch, timing is everything – you need to pick the right moment to cash out and lock in the biggest wins. Keep your eyes peeled, as we have some great campaigns in the works.”
Good to know: Aviator’s user base recently surpassed 60 million players worldwide
Also speaking on this latest collaboration, Aviator CCO Giorgi Tsutskiridze stated: “Diego is one of the biggest names in the UFC right now and has quickly risen through the ranks to be a title contender. To be able to partner with such a high-profile fighter is a major advantage for us as we continue to drive awareness of Aviator among players in Brazil and beyond.
“Diego’s fans will be captivated by the experience that Aviator provides – it’s fast paced, action packed and social making it just as thrilling as watching lopes go head-to-head.”
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