- Spribe’s Aviator is now the official crash game of AC Milan
- The partnership aims to enhance the game’s recognition in the European sports industry
Supplier Spribe has announced a new partnership between itself and AC Milan, which sees Aviator become the official crash gaming partner of the Italian footballing giant.
This is not the first partnership Spribe has drawn up between Aviator and a sporting institution this year. In January, it was announced that UFC Champion fighter Alex Pereira would partner with the organisation to promote the crash game, a move that was closely followed by the unveiling of another UFC Aviator brand ambassador in Merab ‘The Machine’ Dvalishvili.
Further, in August, Spribe enlisted a third competitive fighter to help promote the crash game, with Brazilian boxer and social media influencer Jully Poca also partnering with the organisation.
Now, the crash game has extended its partnership portfolio into the footballing world, a move which was commented on by David Natroshvili, Spribe CEO, who said: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organisations and sports teams, like this agreement with AC Milan.
“This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.”
For AC Milan, this new deal follows a previous partnership announcement with Boomerang, which saw the supplier become the club’s official regional betting partner in Europe.
Also commenting on this latest partnership, AC Milan CCO, Maikel Oettle, said: “We are thrilled to welcome Spribe and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways.
"Together with Spribe, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”
In other Spribe news, last month, Aviator LLC initiated invalidation action against Spribe before the European Union after winning its trademark & copyright claim in Georgia in August.
