Jeff Baldi

Jeff Baldi is the SVP of Commercial Strategy for Table Trac, where he supports the company’s strategic expansion plan and oversees sales and marketing.

Major Achievements

Baldi boasts more than 30 years of experience in both casino operations and manufacturing. Under his leadership, his teams have been recognised for their contribution to revenue growth. 

Since 2018, he has been a Global Advisory Board Member for UNLV William F. Harrah College of Hospitality. This college is located close to the Las Vegas Strip and teaches 2,300 students. 

Employment

Baldi began his career working as a Slot Floorperson at Par-A-Dice Hotel and Casino in 1995, meaning he gained knowledge and experience on the front lines of the industry before working his way to the top. He would work various positions in different casinos around Vegas until 2001, when he became an Implementation Specialist for Casino Data Systems, which would pivot his trajectory into what he has become now. 

After four months with Casino Data Systems, Baldi would join Aristocrat in 2001 to become a Regional Software Support Specialist for Argosy Casinos, now Penn National. During this time, he was responsible for installing and upgrading new casino systems at the properties. 

In 2003, Baldi would take the role of Account Manager, Eastern Region, with Aristocrat and oversee software sales for over 30 casinos. In 2007, he became Director of Sales for Western US until 2010.

Between February 2010 and April 2011, Baldi held the position of Director of National Accounts for Aristocrat, where he would spearhead planning, development and implementation of Aristocrat’s Enterprise and Corporate Strategy. He was the first point of contact and primary liaison for major accounts across US businesses, including MGM, Boyd Gaming, Penn National and Ameristar Casinos.

Baldi would leave Aristocrat in 2011, after almost a full decade with the company, and found j2s Management. This company would advise management teams and provide operational support to gaming suppliers & casino operators. He would run this company for five years, during which time he would also hold positions with Zitro as VP of Products and Strategy between 2013 and 2016 and Intermezzo as President and CEO between 2012 and 2017. 

In 2017, Baldi was appointed as VP of Sales at House Advantage, with notable clients including MGM Resorts, Boyd Gaming and San Manuel Casino. Between this appointment and the present, Baldi would also be the Senior VP of Revenue Generation at Engaged Nation, CEO of IC Intelligence and join the Dean’s Advisory Board at UNLV William F. Harrah College of Hospitality. 

Finally, in March 2023, Baldi would join Table Trac as SVP of Commercial Strategy. 

Products Launched

Based in Minnesota, Table Trac was founded in 1995. It sells and develops casino information and management systems. Its technology is used throughout Australia and the Caribbean, and in North, South and Central America.

CasinoTrac is Table Trac’s main casino management system. It can be adapted to suit multiple entertainment and gaming environments, including Class III gaming centers, which feature game terminals with the look and feel of a slot machine. On those machines, odds and wins are based on pull tab, bingo card and historical horserace electronic result forms.

Table Trac recently expanded its US reach into South Dakota when it implemented CasinoTrac at the Golden Buffalo Casino and Motel in Lower Brule, S.D. CasinoTrac was installed at the Golden Buffalo to monitor and automate the casino’s daily operations.

Elsewhere, Table Trac was granted a licence by the Mississippi Gaming Commission in February. The licence allows Table Trac to install its gaming management system in Mississippi casinos. Table Trac President Chad Hoehne said, “Bringing Jeff Baldi into CasinoTrac to lead the company’s expansion plans demonstrates our commitment to increase brand awareness and bring our value, quality and service to the larger casino industry.”

Interviews & Public Speeches

Baldi spoke to Gaming America about the elegance of software, the importance of customer experience and the supplier’s plans for growth.