Updated

Nigel Birrell

CEO
Lottoland Group

With experience in gaming, marketing and advertising, Birrell has been serving as Lottoland Group’s CEO for over 10 years.
Education
  • Queen Mary University of London
    1982-1985
  • London College of Law
    1985-1986

MAJOR ACHIEVEMENTS

In July 2019, while under Birrell’s leadership, Lottoland reached a milestone as it passed its 10 million customers mark. This was an important event for the group, as in May 2015 Lottoland had just celebrated its one-millionth customer. 

EMPLOYMENT

Birrell’s career at Lottoland started in May 2014 when he was appointed as the only Non-Executive Director on the Board of Lottoland. After eight months, in May 2014, he became Group CEO. 

Birrell is also currently serving as a Non-Executive Chairman for Duke Royalty and the Southern Rock Insurance Company. 

Between July 2013 and June 2014, he worked as a Consultant for Bwin Party Digital Entertainment (currently known as GVC), where he was in charge of managing all the group’s non-core investments and advising the CEO and CFO. Before that, he served as Bwin Party Digital Entertainment’s Group Director for seven years and eight months. 

Between August 1999 and November 2005, Birrell served as HIT Entertainment’s Main Board Director. 

During his career, he held other positions, including SVP of Donaldson, Lufkin & Jenrette for one year and four months, Corporate Finance for Dresdner Kleinwort for ten years and Solicitor at Timuss, Sainer & Webb (currently known as Decherts) for over two years. 

PRODUCTS LAUNCHED

In February 2022, Lottoland signed a deal with Relax Gaming. Thanks to this agreement, the group’s customer base gained access to Relax Gaming’s portfolio. 

In May 2020, the group launched the Win-Win Chatiry Lotto, where 20p of every pound bet is donated to chosen UK charities. In April 2021, Lottoland added two new charity partners (the Prader-Willi Syndrome Association UK and Blue Cross) to the charity lotto. 

In May 2016, the group was granted an Irish licence, allowing the launch of Lottoland Ireland. 

“Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product.” Nigel Birrell
Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Live! Casino and Hotel Louisiana
The Star Entertainment Group
Bayes Esports