Updated

Jeff Baldi

American

SVP of Commercial Strategy
Table Trac/CasinoTrac

Jeff Baldi is the SVP of Commercial Strategy for Table Trac, where he aids the company in its strategic expansion plan and oversees Table Trac’s sales and marketing.
Education
  • University of Iowa
  • University of Phoenix

EMPLOYMENT

Baldi boasts more than 27 years of experience in both casino operations and manufacturing. Under his leadership, his teams have been recognised for their contribution to revenue growth. Baldi has been CEO for IC Intelligence and Vice President of Revenue Generation for Engaged Nation, and has served as a dean’s advisory board member for the William F. Harrah College of Hospitality at the University of Nevada, Las Vegas.

He also worked as VP of Sales for eTouchMenu and House of Advantage; President and CEO of Intermezzo, Inc.; Consultant and VP of Product and Strategy for Zitro USA; Founder and President of j2s Management; Director of National Accounts, Director of Sales in the Western US, Account Manager in the Eastern Region and Regional Software Support Specialist for Aristocrat, where he worked for nearly a decade; Implementation Specialist for Casino Data Systems; Manager of Marketing and Player’s Club at Terrible’s Hotel & Casino; Assistant Shift manager of Slots at Santa Fe Hotel & Casino; Slot Shift Manager at Jerry’s Nugget; Assistant Shift Manager at Buffalo Bill’s Resort & Casino; and Slot Floor Person at Par-A-Dice Hotel & Casino.

Baldi attended both the University of Iowa and the University of Phoenix, and considers himself customer-centric, but also data-driven.

PRODUCTS LAUNCHED

Based in Minnesota, Table Trac was founded in 1995. It sells and develops casino information and management systems. Its technology is used throughout Australia and the Caribbean, and in North, South and Central America.

CasinoTrac is Table Trac’s main casino management system. It can be adapted to suit multiple entertainment and gaming environments, including Class III gaming centers, which feature game terminals with the look and feel of a slot machine. On those machines, odds and wins are based on pull tab, bingo card and historical horserace electronic result forms.

Table Trac recently expanded its US reach into South Dakota when it implemented CasinoTrac at the Golden Buffalo Casino and Motel in Lower Brule, S.D. CasinoTrac was installed at the Golden Buffalo to monitor and automate the casino’s daily operations.

Elsewhere, Table Trac was granted a licence by the Mississippi Gaming Commission in February. The licence allows Table Trac to install its gaming management system in Mississippi casinos. Table Trac President Chad Hoehne said, “Bringing Jeff Baldi into CasinoTrac to lead the company’s expansion plans demonstrates our commitment to increase brand awareness and bring our value, quality and service to the larger casino industry.”

"I am excited and humbled to join such a great team. The heritage and culture created by our executive leadership are reflected in our 280+ installed casinos" Jeff Baldi

Interviews and public speeches

Baldi spoke to Gaming America about the elegance of software, the importance of customer experience and the supplier's plans for growth.

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