Updated

Adam Greenblatt

CEO
BetMGM

Adam Greenblatt currently serves as the CEO of BetMGM, a subsidiary of MGM Resorts and Entain that was founded in 2018. Since its founding, BetMGM's has gone on to take strong market share in the iCasino market across states where it is legal.
Education
  • University of Cape Town

MAJOR ACHIEVEMENTS

Greenblatt has brought a wealth of knowledge from both the omnichannel gaming and sports betting arenas to his role as company CEO.

Greenblatt has played a pivotal role in developing the gaming landscape as both a qualified accountant and mergers & acquisitions banker at Rothschild & Co in London. As BetMGM’s CEO, Greenblatt’s vision for the company has aided it in establishing a prime position in the rapidly evolving US gaming market.

EMPLOYMENT

Prior to joining BetMGM, Greenblatt worked at Entain's Coral and Ladbrokes as Director of Corporate Development and Strategy. Greenblatt was instrumental in the merging of Ladbrokes with Gala Coral in 2016 and helped to form the partnership with Playtech that created Ladbrokes Australia.

Greenblatt also sat on Entain’s board during a joint venture in Spain prior to joining BetMGM. Since 2012, he has served as President of Stadium Technology Group, Entain’s US-based sports betting software company.

PRODUCTS LAUNCHED

Greenblatt's efforts have propelled BetMGM to achieve greater North American expansion. Under Greenblatt’s leadership, the company was among the first operators to enter the Canadian commercial market when Ontario opened for regulated sports betting.

Through a series of partnerships, Greenblatt said BetMGM is poised to gain a larger footprint in Canada: “Our recent launch in Ontario puts us in a great position for long-term success in Canada."

BetMGM has also launched casino games from its National Hockey League (NHL) brand. The release followed a newly formed partnership between BetMGM and the NHL.

The league began collaborating with both BetMGM and FanDuel after Ontario opened its commercial market this spring. Greenblatt said of BetMGM’s ongoing partnership with the NHL: “Our existing partnership with the NHL accelerated our ability to reach hockey fans and has allowed us to deliver an enhanced hockey wagering product.”

Interviews and public speeches

Greenblatt took part in the 2021 CEO Special edition of Gaming America magazine. You can read the interview here.

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