Updated

Pontus Lindwall

CEO
Betsson

President and CEO at Betsson, Pontus Lindwall is a professional with vast experience in the gambling industry.

Education
  • Royal Institute of Technology (KTH) Stockholm
    1987-1991

MAJOR ACHIEVEMENTS

Lindwall’s expertise includes skills and experience in management, marketing, e-commerce, online advertising, affiliate marketing, creative direction, business development, social media, SEO and e-payments.

In November, Betsson extended its Super League sponsorship in Greece, continuing its support of the 30 teams participating in the championship throughout the 2022-2023 season.

After launching its Latin American centre in Colombia, Betsson signed ex-Colombian Footballer and Sports Commentator Nicole Regnier as its Brand Ambassador.

In October 2022, Betsson’s brand StarCasino Sport became the new Premium Partner of Palermo FC.

AWARDS

In 2022, at the Global Gaming Awards London, Betsson was shortlisted for three categories: “Online Casino of the Year”, “Online sports Betting Operator of the Year” and “Socially Responsible Operator of the Year”.

In 2019, Pontus Lindwall scored second for the “Chief Executive” title at the Global Gaming Awards London.

EMPLOYMENT

In 2017, Lindwall was appointed CEO of Betsson, a company where he has also been serving as Chairman since 1998.

During his career, he has served as a Board Member of Net Entertainment (NetEnt), Nya Solporten Fastighets, Mostphotos and several other companies within the Betsson Group.

He is the Founder of NetEnt and the CEO and President of Cherryföretagen.

PRODUCTS LAUNCHED

In October 2022, Betsson launched a new YouTube series called ‘Wernbloom's Journey,’ featuring its Ambassador and former Footballer Pontus Wernbloom.

Elsewhere in October, the group hosted a one-hour live webinar called “When Safer Gambling Becomes Personal.” It starred Mark Huis in’t Veld, a former compulsive gambler who narrated his personal story about overcoming addiction.

In March 2022, Betsson announced the launch of its mobile sportsbook app under the Betsafe brand in Colorado. It was launched in partnership with Dostal Alley Casino.

“We haven’t reached the pinnacle of gaming technology yet; far from it. I believe we will continue to see big changes in the way we interact with games.” Pontus Lindwall

Interviews and public speeches

At the end of 2021, Lindwall joined Gambling Insider for an exclusive interview where he discussed his career at Betsson, and the group’s plans for the US and LatAm markets.


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