Updated

Jesper Svensson

CEO
Betsson

With over five years spent at Betsson Group and decades of experience in marketing, CRM and sales, Jesper Svensson has climbed the ranks to become CEO of Betsson.

MAJOR ACHIEVEMENTS

While under Svensson’s leadership, in mid-November 2022, Betsson signed with casino games supplier Octoplay, in November 2022. 

In late September, Betsson continued to expand its presence in Latin America with the launch of its flagship brand in Mexico, after receiving approval from the regulator Dirección General de Juegos y Sorteos de la Secretaría de Gobernación. 

Thanks to Svensson’s skills as a leader, Betsson was named the exclusive sportsbook partner of the CONMEBOL Cope America Femenina 2022 tournament.  

Also, while under his leadership, Betsson hosted its first Diversity and Inclusion Conference in June 2022. The one-day conference’s theme was “Together We Drive Change,” which focused on connecting experts from inside and outside of the gaming industry and having them talk about the best ways of creating a more diverse and inclusive workspace. 

As part of its Code of Conduct, the group runs an internal `Whistleblowing` campaign allowing its employers to anonymously report any action that contradicts its internal Code of Conduct. 

AWARDS

Svensson was shortlisted by Global Gaming Awards 2023 and 2021 for the `Executive of the Year' Award. He was also a judge at the 2022 Global Gaming Awards London

In 2022, Betsson was shortlisted by Global Gaming Awards for the `Affiliate Program` Award.

 

EMPLOYMENT

Svensson was appointed CEO of Betsson Group in December 2017, having served as Acting CEO of Betsson Malta for four months prior. His career with Betsson started in August 2013, when he served as Managing Director of Betsson Malta for over a year, and previously as CCO for two years and seven months. 

Between May 2012 and August 2013, he was the Head of Marketing and CRM for Bodog Nation. Before this, he was the company’s Casino Marketing Manager, between August 2010 and April 2012. 

He also worked with Adsdotcom (InterCasino/InterPoker) for over three years, where he served as Head of Player Development and Marketing Manager. 

Between March 2006 and May 2007, he worked as the Sports CRM for the Nordics at Ladbrokes.  He began his career as a Sales Executive for If P&C Insurance, between August 2000 and July 2002. 

PRODUCTS LAUNCHED

In 2022, Betsson launched its Latin American centre in Bogota, Colombia. 

“I am confident that, thanks to the talent present in the company, we will continue our progressive growth in the region (LatAm) and contribute to the development of an industry based on responsible entertainment.” Jesper Svensson

Interviews and public speeches

In April 2022, Jesper Svensson, along with Pontus Lindwall, Betsson AB’s CEO, sat with the GI Huddle team at ICE London 2022, where they discussed the company’s goals and expectations regarding the US and Canada. 

That was not the first interview that GI Huddle has had with Svensson, as in June 2020, he spoke about the return of sports betting activity post-Covid-19.


Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment