The collaboration will see a new secondary feed introduced, enabling the provision of betting-related services, based on official ATP scores, to “a suite of global bookmakers.”
Until now, Sportradar said, these bookmakers have not had access to this data.
David Lampitt, TDI’s Chief Executive, said: “We’re delighted to welcome Sportradar, a leader and innovator in the sports data industry, as a supply partner to TDI.
“Together with our existing family of world-class partners, they are helping us expand the distribution of the best tennis data feeds to customers all around the world and generate new revenue streams to invest back into the sport.”
The feed has been made possible through a sub-licensing agreement with Sportradar, TDI and IMG Arena. This approach will supposedly expand the reach of official tennis data.
Sportradar has also joined the list of suppliers “licensed to provide odds and trading services based on the official fast feed.”
“By taking a constructive and innovative commercial approach, TDI have found a way to serve another part of the market with official ATP data,” said Moritz Gloeckler, Sportradar MD Partner and Content Management.
“This sub-licence agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP events to fans and bettors.”