Published
OnlineSports BettingIndustryPartnerships

AP video platforms to offer SportsGrid betting coverage

The Associated Press (AP) will offer betting coverage from the SportsGrid Network following a new distribution deal.

SportsGridAP
Listen To Article

As a result, SportsGrid content is now available on AP’s Video Hub and Newsroom platforms for digital publishers, news portals and broadcasters.

The brand’s daily coverage features real-time sports news, data, analytics and stats, as well as odds, lines and more spanning multiple competitions.

This includes the big three US leagues: the National Basketball Association (NBA), National Football League (NFL) and Major League Baseball (MLB).

The National Hockey League (NHL), collegiate-level events, golf, tennis and soccer are also included.

“AP customers will have access to SportsGrid video content delivering pre-game odds, over/under, point-spread and moneylines with advanced data analytics, allowing them to connect advertisers with engaged sports audiences,” the brand said.

SportsGrid went on to add that its “content serves as the sports betting solution to integrate publishers, sportsbooks and the massive sports gaming audience, unlocking an entirely incremental revenue stream.”

As a major news agency, AP’s content is widely published. Consequently, this deal will help expand the reach of SportsGrid’s coverage, augmenting the brand’s existing partnerships.

For example, the network forged an alliance with Sportradar last month. This had the same stated aim as SportsGrid’s latest link up, to “unlock incremental revenue streams from the massive sports gaming audience.”

In August, meanwhile, SportsGrid expanded its pre-existing relationship with BetMGM and brought Warren Sharp on board as Lead Pro Football Analyst.

SportsGrid’s multimedia destinations include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, DailyRoto and SportsGrid Studios.

Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...