10bet has been confirmed as the Official Betting Partner by the South African Football Association (SAFA) for the men’s national team.
Known as Bafana Bafana, or The Boys, the team represents South Africa in men’s international football, with a home ground listed as the First National Bank (FNB) Stadium, also known as Soccer City and The Calabash.
The deal will last for four years, with 10bet and SAFA hoping to collaborate together for unique fan engagement opportunities.
Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa, said: “This is an exciting partnership based on pride, passion, and love of the beautiful game.
“Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally.”
10bet will work closely with SAFA, the organisation responsible for both running Bafana Bafana and operating as the governing body for football in South Africa.
The international online sports betting platform has operated for almost two decades and is licensed by the Gambling Commission.
This announcement comes only a few days after Bafana Bafana squad coach, Morena Ramoreboli, named his final team for the regional tournament, which will run from 5 to 16 July.
Lydia Monyepao, CEO of SAFA, said: “We are delighted to partner with 10bet South Africa.
“This is the beginning of a relationship between two ambitious and forward-thinking brands.
“We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.”
This isn't the only market that 10bet is focusing on, with a recent partnership with Playtech for the UK and Swedish regions.
