IGaming operator ComeOn Group has announced Owen Parry as their new Head of Customer Engagement.
The customer interaction department will be led by Parry, who most recently oversaw ComeOn's proposition team, comprising the company's portfolio of markets and brands.
Earlier, this year, Matthew Cawston was appointed as Director of Marketing Operations, while Robert Rothman joined ComeOn Group in the new position of Director of Performance Marketing.
As Head of Customer Engagement, Parry will play an important part in enabling ComeOn to maintain its strategic focus on the brand's sportsbook. He will also be providing a customised customer interface together with real-time CRM for a secure player experience.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said: “We are very proud to promote from within again for a key role in ComeOn’s future. Offering player engagement across all our customer’s touch points is always at the front of our minds and with Owen leading this area now, we are in safe hands to take this strategic goal to the next level.”
Nordic Ruby Lounge, a brand-new live casino studio, was introduced in June by ComeOn Group and is a part of the Ruby Lounge collection from ComeOn Group. The brand-new Nordic Ruby Lounge will use customisation and personalisation to give players a live casino experience in a Scandinavian setting.
