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Bragg Gaming extends agreement with Entain for BetCity.nl

Bragg will continue to supply its PAM platform to BetCity.nl until 2025.

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Bragg Gaming Group, a B2B gaming technology and content provider, has announced an extended agreement with Entain until 2025.

The contract extension is in regards to supplying Entain’s Dutch iGaming operator, BetCity.nl, with Bragg’s Player Account Management (PAM) platform.

The extended PAM agreement will allow Bragg to provide its proprietary aggregated casino content, as well as deliver sports betting products to customers of BetCity.nl.

Recently, Bragg Gaming has extended its partnership with Internet Vikings and Unibet, launched a global content deal with PokerStars, launched content with BetMGM in New Jersey as well as launched a bespoke slot, Lady Luck Casino Egyptian Magic, for Caesars Digital.

Additionally, in its Q2 2023 report Bragg Gaming reported €24.7m in revenue.

Matevž Mazij, Bragg Chairman and CEO, commented: “As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago. 

“We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.

“In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading iGaming supplier.”

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