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Playtech and FashionTV Gaming Group collaborate live gameshow

FashionTV, a luxury brand with a global viewership of over 2 billion, is venturing into the gaming industry. Playtech-powered operators can now integrate FashionTV Mega Party into their live casino lobbies.

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Playtech and FashionTV Gaming Group have unveiled a new collaboration, introducing the luxury live casino game, FashionTV Mega Party.

This marks an extension of their longstanding partnership and is now accessible across Playtech's global distribution network.

FashionTV Mega Party is the first operator-branded live gameshow title. The collaboration integrates FashionTV Gaming Group's creative input with Playtech's Live Dealer division's technological capabilities.

The game aims to offer players an opportunity to experience the atmosphere of the FashionTV Club.

Following a period of exclusivity with Flutter Entertainment, during which it was available on PokerStars, Sky Bet, Paddy Power and Betfair, the game is now accessible in all operator markets globally.

FashionTV Mega Party will feature a fortune wheel with mini-games such as Lucky DJ, Dance Floor and Laser Show. Players hitting the maximum multiplier can trigger a 1,000x jackpot. 

FashionTV Mega Party is the first in a series of exclusive games planned for release throughout 2024.

In related news, Playtech has expanded its sportsbook presence in Sweden with partner 10bet.

This follows a partnership signed in June 2023, where 10bet selected Playtech as its sole supplier for sportsbooks in the UK. The collaboration delivers real-time statistics, news and analytics alongside betting markets.


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