Oddschecker, owned by Fair Play Sports Media, has launched a bet builder comparison tool, which it claims to be the market's first.
Formerly known as Oddschecker Global Media, the re-named FairPlay Sports Media is a tech-led sports media affiliate.
Bet builder prices from bet365, BetMGM, Sky Bet, Paddy Power and Spreadex will now be available to all 5.2 million Oddschecker users seeking to navigate often stark price differences between bookmakers.
Further operators and features including real-time prediction and AI integration are set to be added over time, as the product will be initially released through FairPlay’s internal brands before opening up to a wider group of external partnerships.
In recent years, the high demand for a comparable bet-builder type product highlights the desire for a more personalised and adaptable betting experience.
Having adapted its original comparison grid for this launch, Oddschecker seeks to simplify bet-building for the customer.
Fair Play Sports Media CEO Stuart Simms said: “This provides a simple way to maximise their value, while also providing yet another bridge to operators looking for more traffic to their bet builder products.”
In January of this year, FairPlay acquired deep-learning data company Quarter4 – shortly after its rebrand from Oddschecker Group.
