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Happybet and Sport1 forge sports betting partnership

The agreement sees Happybet becoming the official sports betting partner for Sport1.

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Happybet and Sport1 have forged a partnership to tackle the sports betting landscape across Germany and Austria.

As of the agreement, Happybet – operating under the Snaitech subsidiary Trinity Bet Operations – assumes the role of the official sports betting partner for Sport1, a multichannel sports platform from Germany.

The collaboration introduces the newly revamped gambling offering, "Happybet – Partner of Sport1."

Off the back of this collaboration, users can now engage in a range of betting options covering top European football leagues and over 60 other sports categories.

Daily specials – including cashback, boosted odds and bonuses – aim to further boost the platform's appeal.

Integral to this partnership is the integration of the platform into various Sport1 formats and advertising spaces, leveraging Sport1's reach across TV, digital, audio and social media channels.

Sport1 presenter Ruth Hofmann will spearhead the promotional efforts, communicating the features and benefits of the gambling offer to the audience.

Michele Sessa, Director of Institutional Affairs at Snaitech and Managing Director of Happybet, stated: “We are extremely proud of this multi-year partnership with Sport1, the No. 1 multichannel sports platform in German-speaking countries.

“This is an important step in our renewal plan, which begins with the launch of our new website and extends across all our platforms.

“The collaboration will lead to the creation of high-quality content that will be made available to the large audiences that follow Sport1’s channels, but also to fans, offering them a more engaging and innovative gaming experience.”

Christian Madlindl, COO of Sport1 and Managing Director of Magic Sports Media, added: “Our strengths multiply as part of the partnership: Happybet and the Snaitech Group are contributing their in-depth expertise as providers of gambling and sports betting offers, the ideal complement to our market positioning in the German-speaking countries and our marketing know-how."

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