Entain’s Gala Bingo collaborates with ITV on The Chase Place
This latest joint venture has been developed in celebration of Gala Bingo’s long-term sponsorship of the ITV game programme.
Entain-owned and operated Gala Bingo is, as the show’s official sponsor, celebrating eight years of The Chase by releasing a new online hub in collaboration with ITV.
Now live, The Chase Place is located on the Gala Bingo website and can be accessed by players looking for slots, bingo, live gaming and content options based off of the ITV game show. Moreover, the hub is host to a competition which is live over three weeks in July – within which players can participate for themed prizes.
As part of the competition, participants will have to answer multiple-choice general knowledge questions, as seen on the show. The top prize is a The Chase studio tour and meet and greet with a ‘chaser.’
Sara Jolly, Head of Brand at Gala Bingo spoke on the partnership, saying: “We believe people that love The Chase will also love Gala Bingo, and the new ‘The Chase Place’ presents opportunities for us to reach a significant UK audience and offer unique experiences for fans of the show that aren’t available anywhere else. We are delighted to be working with ITV to bring the latest element of our partnership to life through The Chase Place.”
This point was built upon by Steve Watling, SVP Gaming, ITV Studios Global Partnerships, who commented: “ITV’s partnership with Gala Bingo, Entain and The Chase has been a long-running success story. We are delighted to see the new Chase Live game and Gala’s showcase destination at The Chase Place with the chance for players to win amazing The Chase-themed prizes. The Chase is on!”
Gala Bingo is owned and operated by Entain, which will be hoping for a successful endeavour following the possibility of facing a £100m litigation claim from shareholders for a lack of transparency surrounding the problems of bribery and corruption in its Turkish branch.
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