Key points:
- SGG Media has partnered with PlayAIO to utilise its data processing capabilities
- This latest collaborative effort sees the launch of a new Social Media Insights Engine
Social sports media marketing agency SGG Media has announced a new partnership with PlayAIO, which will now assist in the delivery of its new Social Media Insights Engine product.
As per the new collaborative effort, SGG has sought to utilise PlayAIO’s social media data processing in an attempt to collect real-time insights and identify new trends over various media platforms. The overall goal of this latest move is for SGG Media to attempt to gain a greater understanding of its consumer’s behaviour to make subsequently more informed decisions.
PlayAIO CEO, Joshua Gibbs, spoke on the latest development, saying: “We're excited to partner with Troy and his team on this innovative project. Our Social Media Insights Engine empowers businesses like SGG to make faster, data-driven decisions.
“This partnership also reflects PlayAIO’s commitment to providing solutions that drive true business value for businesses by simplifying complex data and delivering actionable insights in real-time.”
For SGG Media, this latest news comes two years after the company appointed co-founder Troy Paul as its new CEO. Earlier this year, the organisation partnered with PlayStar Casino to launch a fully licensed US casino streaming show via Twitch – which features three New Jersey-based streamers showcasing multiple casino games available through PlayStar Casino. Interestingly, SGG also drew up a similar live casino streaming deal with PlayOJO last month.
Commenting on this latest partnership announcement, Troy Paul, Co-Founder of SGG Media, said: “PlayAIO is a data expert, and we want to enhance our reporting to our 30 plus social media advertising customers.”
“PlayAIO’s Social Media Insights Engine is designed to minimise manual work and increase efficiency by automating data collection and analysis from various social channels, which will be hugely valuable as we continue to build on our reputation for offering the most cost-effective way to reach the next generation of sports fans.”
