Key points:
- Altenar has announced a new partnership with BetStarters
- The new deal is for the integration of Altenar’s sportsbook platform with BetStarters’ solutions
Supplier Altenar has announced a new agreement that will see its sportsbook platform solution go live with as part of BetStarters’ online offerings across a number of emerging continental markets.
BetStarters yields operations across LatAm, Asia and Africa, markets within which it will now offer Altenar’s sportsbook platform to local operators as part of this newly brokered deal.
This latest development comes following the appointment of a new Regional Sales Manager for Altenar’s LatAm branch, Frederico Caputi, as the company is seemingly eyeing up expansive moves in the region.
Francesco Papallo, Regional Director at Altenar, spoke on this lates partnership announcement, saying: “We are delighted to collaborate with BetStarters and provide them with our award-winning sportsbook.
“With our best-in-class solutions, BetStarters will have the tools to deliver exceptional player engagement and grow their presence in key markets. Altenar has a strong track record of empowering operators, and we’re excited to embark on this journey with BetStarters.”
This year has seen Altenar initiate a phase of international expansion which has been largely focused on the European market. In May, the software provider secured its B2B licence in Greece, a move that was closely followed by an additional collaboration with Ambassadoribet which saw Altenar expand into the Georgian market.
Good to know: In October 2024, Altenar also partnered with Swish Analytics for baseball betting
Also speaking on this latest deal, Glenn Debattista, COO at BetStarters, said: "At BetStarters, we strive to offer our clients industry-leading technology, and our partnership with Altenar exemplifies this commitment.”
“Altenar's robust sportsbook platform, paired with their innovative approach, aligns perfectly with our vision for delivering top-tier turnkey and white-label solutions. This new agreement will enable us to provide unparalleled opportunities to our operator partners worldwide."
