Key points:
- Free bingo sessions are available for individuals named Gavin or Stacey from 23 December to 29 December at Mecca Bingo clubs in Essex and Wales
- The campaign pays homage to a memorable Gavin & Stacey scene involving a family bingo outing
- This initiative follows Mecca’s recent collaborations aimed at modernising the perception of bingo
In a nod to the enduring popularity of the sitcom Gavin & Stacey, Mecca Bingo is offering free main game sessions for anyone named Gavin or Stacey at its Essex and Wales clubs from 23 December to 29 December.
This promotion celebrates the sitcom’s upcoming Christmas special, marking a festive occasion for fans of the show.
The campaign is inspired by a standout scene in the series where Stacey and her family attend a bingo session, echoing the excitement and communal atmosphere portrayed on screen. Participants will have the opportunity to experience the game and compete for cash prizes during the week-long offer.
Kim Jones, Mecca Bingo Swansea GM, said: "We’re so excited about this year's Christmas finale, we’re marking the occasion with a free session offer for all the Gavins and Staceys out there. So, grab your lucky dabbers and head down to Mecca for a cracking night out this festive season.”
Earlier this year, Mecca Bingo hosted UK rappers Barney Artist and Guvna B in a YouTube series aimed at challenging stereotypes around bingo.
Additionally, Mecca Bingo recently signed a $12.7m agreement with Inspired for gaming machine servicing and supply. The company’s marketing strategies have also included collaborations with influencers to reshape perceptions of bingo as an entertainment option.
