Key points:
- OlyBet is now a Major Partner of Paris Basketball, with branding on Euroleague jerseys
- The deal encompasses in-arena and on-court activations to engage fans
- Paris Basketball has seen success, including a EuroCup victory last season
OlyBet has entered a partnership with Paris Basketball, establishing itself as a Major Partner for the team. As part of the deal, OlyBet’s branding will feature on the club’s Euroleague jerseys, marking a collaboration during Paris Basketball’s debut season in the competition.
The partnership also extends to fan engagement initiatives, including on-court and in-arena branding aimed at improving the spectator experience and fostering a stronger connection between the club and its supporters.
Corey Plummer, Chairman and CEO of OlyBet Group, said: "The OlyBet front-of-jersey position is a statement of the ambition and commitment to this journey. OlyBet is known for creating the biggest fan activations, for elevating fan experiences and for hosting unrivalled access to the best sporting moments around the world.”
Good to know: Paris Basketball has gained momentum in recent years, achieving a EuroCup victory last season and establishing itself as a strong competitor in both the LNB Pro A league and Euroleague
Jérome de Chaunac, Deputy Managing Director and Chief Business Officer of Paris Basketball, added: "Partnering with a renowned European brand is a key milestone for us, reflecting our ambition and shared values. This partnership includes several activations designed to deliver a unique experience to our fans in Paris, across France and throughout Europe."
Earlier this year, OlyBet became an official partner of Stade Toulousain, integrating media, matchday and fanbase initiatives. Additionally, OlyBet has broadened its presence through sponsorships in snooker and golf, including partnerships with the World Snooker Tour and the Open de France.
