Key points:
- OlyBet becomes official partner of Stade Toulousain, the current Top 14 and Champions Cup title holders
- Partnership includes media, matchday and fanbase activation elements
- Agreement follows OlyBet's recent expansion into snooker and golf sponsorships across Europe
OlyBet has announced a new partnership with French rugby powerhouse Stade Toulousain, the current holders of both the Top 14 and Investec Champions Cup titles.
The agreement establishes OlyBet as an official partner of the club, encompassing media, matchday and fanbase activation initiatives.
Commenting on the new partnership, Corey Plummer, Chairman and CEO of OlyBet Group, stated: "Stade Toulousain represents the best of professional rugby and we are thrilled to partner with the club and its fanbase.
"OlyBet lives for elevating the access, excitement and forever moments of sports and entertainment. This partnership will deliver on all of these ambitions."
Stade Toulousain President Didier Lacroix added: "Stade Toulousain is honoured to enter into a partnership of excellence with a world-renowned brand such as OlyBet.
Good to know: Stade Toulousain, currently competing near the top of the Top 14 standings, is widely considered a frontrunner to retain their European crown
“We welcome this news with great enthusiasm and are convinced that this collaboration will contribute to our development and international visibility as well as to an ever richer content proposal for our fans throughout the world."
This latest partnership continues OlyBet's expansion across multiple sports, with the operator demonstrating a consistent approach to building its presence in sporting events across Europe in recent months.
This strategy has seen OlyBet becoming the European Betting Partner of WST, featuring prominent branding at The Masters tournament, and securing snooker professional Jack Lisowski as a Brand Ambassador.
The company also expanded its golf presence through its sponsorship of the Open de France at Le Golf National.
