Key points:
- Felipe Massa has renewed his brand ambassador deal with Betano
- Massa initially joined Betano as brand ambassador in 2023
Formula 1 legend Felipe Massa has extended his brand ambassador contract arrangement with Kaizen Gaming’s Betano, following the pair's initial collaboration in 2023.
Since the commencing of his brand ambassador arrangement with the company, Massa has participated in a range of brand activations and initiatives with Betano, including guest racing experiences and appearances at the Copa América Cup Tour.
Now, he will continue to engage in promotional activities with Betano, following his visit to the organisation’s São Paulo office for a meet and greet with company employees following the signing of this latest partnership extension.
Commenting on this new deal, Massa stated: “This is a very special relationship, I am proud to represent a brand that understands and values sports. Each event activation we have done together was created with one goal in mind: To create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years.”
During 2024’s summer of sport, Betano launched 360° marketing campaigns for both the Copa América and Euro 2024 football tournaments. Shortly thereafter, Betano was announced as the global sponsor of UEFA Europa & Conference Leagues until 2026/27. More recently, the company announced the appointment of an additional brand ambassador for the UK market in sports journalist Kate Tracey.
Good to know: During Q4 2024, Betano also received regulatory authorisation to enter the Colombian market
Also commenting on Massa’s contract extension deal, Guilherme Figueiredo, Betano’s Country Manager for Brazil, said: “Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano.”
