Key points:
- Light & Wonder has confirmed a 20% equity investment in Bang Bang Games
- The investment reflects Bang Bang's developing presence, especially in North America
Light & Wonder has announced a 20% equity investment in Bang Bang Games.
Bang Bang Games has already made moves in the UK and European markets. The company has focused its attention on North America through its collaboration with Light & Wonder.
The ongoing partnership highlights Light & Wonder's focus on working with emerging game studios and navigating global markets, allowing Bang Bang to continue expanding its content.
Good to know: This investment is part of Light & Wonder's Spark program, designed to provide resources and direction to game studios
Stuart Banks, Light & Wonder Managing Director of Global Partnerships for iGaming, stated: "We’re incredibly pleased to welcome Bang Bang as a partner. They’re a talented team with a proven track record and an exciting and engaging vision."
Frank McPolin, Bang Bang CEO, added: “We’re incredibly proud to take this next step in our journey with Light & Wonder. Being part of the Light & Wonder Spark program has already opened up fantastic opportunities for us, and this investment is a strong endorsement of the work we’re doing.
"With Light & Wonder’s support, we’re in a great position to build on that momentum, grow our reach and deliver even more bold, creative content to players globally.”
This follows Light & Wonder's partnership with Incentive Games for a distribution deal, bringing its arcade-style game content to regulated markets like the USA, Canada, the UK and European territories. In a separate arrangement, Light & Wonder entered an iGaming partnership with Warner Bros. and BetMGM to distribute its The Wizard of Oz slots via BetMGM’s platform.
