Galaxsys targets affiliate expansion through First Look Games partnership
The developer will use First Look’s network of over 1,000 affiliate publishers to extend its promotional reach in regulated markets.
Key points:
– Galaxsys joins First Look Games to broaden visibility of its slot and fast games
– Affiliates will receive demo access and branded marketing materials via the platform
– Follows earlier collaborations between First Look Games and BGaming, among others
Galaxsys has signed a distribution agreement with First Look Games to promote its games portfolio through a network of affiliate publishers.
The partnership will allow Galaxsys to share promotional content and game demos directly with over 1,000 affiliates using First Look’s B2B platform.
The deal includes the provision of game assets, marketing materials and pre-launch information for affiliates, who collectively reach an estimated 20 million players.
First Look Games said the arrangement would support Galaxsys in scaling its affiliate visibility across Europe, Latin America and Asia.
First Look Games CEO Tom Galanis stated: “Fast games are having a real moment right now and Galaxsys is right at the heart of that trend. Its titles not only grab players’ attention but keep them coming back.”
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, said: “Its platform gives affiliates everything they need to promote our titles effectively, from marketing tools to demo access.”
Galaxsys, which develops slot, fast and skill-based titles, is known for focusing on short-format games and gameplay mechanics that prioritise user interaction over pure chance.
Good to know: First Look Games provides studios with a branded library to upload marketing assets for affiliates, including demo links and review content
First Look Games has previously signed similar deals with BGaming and other suppliers. In July 2024, BGaming announced its own partnership with the platform to improve the visibility of its slot games, providing affiliates with access to content libraries and tools for game promotion.
That agreement also included regulatory compliance features, such as player verification technology via AgeChecked.
The Galaxsys deal is the latest in a series of supplier partnerships designed to leverage affiliate publishers as a channel for regulated growth in competitive markets.
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