7777 Gaming integrates its portfolio into the Bragg Hub

Key points:  

– Over 200 games from 7777 Gaming will now be part of the Bragg Hub 

– Bragg Gaming Group distributes games and technology solutions in LatAm, Africa and Europe 

– Deal is part of 7777 Gaming’s 2025 expansion strategy to accelerate growth worldwide 

7777 Gaming has taken a significant step forward with its plans to accelerate growth worldwide through the inking of a partnership agreement with Bragg Gaming Group. 

As part of the deal, more than 200 games from 7777 Gaming will now be available for operators to access as part of Bragg’s offering. 

Games, including new releases like ‘Cheetah Chase’ and ‘Cash Transporter,’ are being integrated into the Bragg Hub alongside older titles, giving new operators partnered with Bragg in markets all around the world access to the full portfolio of 7777 Gaming products. 

These markets include LatAm, Africa and Europe, where 7777 Gaming already has a presence but is actively trying to grow.

Elena Shaterova is the Chief Commercial Officer at 7777 Gaming and suggested this was the beginning of a new era for the company, saying: “Together, we can provide operators with content that is not just engaging, but also built for compliance, scalability, and long-term sustainability in some of the most competitive jurisdictions worldwide.” 

The company’s statement labels the deal as a crucial part of the plan to “bring next-generation digital entertainment to players around the world.” 

Good to know: In July 2025, 7777 Gaming acquired the necessary certification to enter the Italian iGaming market, making it the 14th jurisdiction the firm is licensed to trade in 

Hristofor Hristov, Commercial Director of Aggregation at Bragg Gaming Group, said: “Their portfolio brings fresh variety and innovative mechanics to operators and players, perfectly complementing our mission to deliver engaging, data-driven and high-performing iGaming experiences.” 

Bragg’s powerful distribution network is referenced in the 7777 Gaming statement as a key element of the synergy between the companies, while Bragg also offers advanced technology solutions to its clients. 

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Rory Calland

Journalist

Rory Calland is a journalist and Staff Writer at Gambling Insider, having joined the publication in June 2025. Based in the United Kingdom, he covers breaking news, industry developments and market trends across the global gambling and iGaming sectors.

At Gambling Insider, Rory reports on key commercial, regulatory and financial stories affecting operators, suppliers and stakeholders, producing timely analysis and exclusive coverage for the brand’s professional B2B audience. He has also showcased his reporting on notable industry developments such as major funding rounds, regulatory movements and market expansion.

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