This marks the sixth consecutive year of the BGC's Britannia Stakes charity program, which has now raised over £3.6m for charitable causes since its inception.
The program is now live and integrated into Unity by Hard Rock, creating an omnichannel loyalty experience across Hard Rock's digital and physical properties.
The deal marks Midnite’s first sponsorship with a football club and follows recent broadcast partnerships around the FIFA Club World Cup and World Snooker Championship.