All Marketing News Articles

Online poker operator PartyPoker has launched an updated version of its PartyPoker platform following an extensive round of software improvements and upgrades. Phase one of the upgrade includes improved game…

Durham County Cricket Club have announced 188Bet as the club's new official betting partner. The cricket club is one of the 18 first-class cricket teams in England, and boasts a…

Clarion Events has acquired Affiliate Summit for an undisclosed figure in a bid to reinforce its presence in the affiliate marketing sector. The parent company of iGB Affiliate has purchased…

Google will finally allow real-money gambling applications to be marketed via its Google Play app store later this year, ending a long-standing self-imposed ban on gambling apps since 2013. The…

Operator Marathonbet has expanded its marketing footprint in Russia, signing a sponsorship deal with newly-promoted Russian Premier League side Dynamo Moscow. The three-year agreement will give Marathonbet exposure across the…

Betfair has entered into a multi-year agreement with Serie A side Juventus, becoming the Italian champions’ official betting and gaming partner. The deal will provide Betfair with brand exposure around…

The UK Advertising Standards Authority (ASA) has banned an advert for online operator 21.co.uk, declaring that it over-emphasised the influence of strategy in the game of blackjack depicted in the…

Affiliate network Catena Media has continued on the acquisition trail with the purchase of Bettingpro.com. The reported purchase price is £13.9m, with £11.9m to be paid up front, followed by…

Unibet has been announced as Championship club Aston Villa’s main sponsor for the upcoming 2017/18 season. Part of Kindred Group, Unibet branding will feature on the home and away shirts…

Asian-focussed sports betting and casino product supplier ManBetX have today announced the signing of a multi-year record breaking sponsorship deal with English Premier League team Crystal Palace FC. Under the…