Serie A is a cult tournament and a stable source of income for affiliates in the 2025-26 season
On 23 August, the new Serie A season kicked off and will run until 24 May 2026. The Italian league is traditionally considered one of the most exciting and entertaining football competitions in Europe. For fans from Europe and the MENA region, it’s a cult, and for affiliates, it’s a stable source of hot, engaged traffic and high LTV from players.
The popularity of Serie A has long gone beyond Italy. Matches are watched by millions of fans in Europe, Africa, the Middle East and Asia. The MENA region, including Jordan, is showing steady growth in interest in Italian football.
Why is Serie A important for affiliates?
-A strong start to the season. According to statistics, the first two rounds consistently generate a surge of interest. The target audience returns to the product after the summer break, actively makes their first deposits and tests new mechanics.
-High interest in the derbies. The Juventus vs Inter, Milan vs Inter and Napoli vs Roma matches attract peak audiences, who engage in discussions, predictions and betting. These are legendary clubs whose rivalries have lasted for years, so interest in them is sky-high.
-Tournament duration. Nearly ten months of active football allow partners to create long-term marketing campaigns and steadily scale traffic.
-From the top clubs’ games and transfer news to scandals and records, there’s a constant stream of content for creatives and promos.
The target audience consists of experienced bettors who don’t need to be told the rules of sports betting or warmed up. Fans know the algorithm of actions. Your task is to set the right vector for their emotions and excitement.Users are involved in both live and pre-match betting, they often place accumulator bets, love the “match of the week” and respond to cashback promos. This audience demonstrates high conversion rates and a willingness to return, which is directly reflected in retention and LTV figures.
What has MelBet prepared for its partners?
-All promo materials are fully localised for key geos. Languages, currencies, payment solutions – everything is adapted to the local specifics of MENA.
-Flexible monetisation models. CPA, RevShare or hybrid schemes – the choice depends on the partner’s strategy.
-Ready-to-use promo materials. Creative content, landing pages and the option of customised solutions for specific advertising campaigns.
-Support from affiliate managers. Each partner will be assigned a personal manager who will provide advice and assistance on all matters.
The 2025-26 Serie A isn’t just a cult tournament for fans, but also a strategically important period for affiliates. An engaged audience, a long season and a high betting rate make the Italian league one of the most promising sources of traffic. Don’t miss this opportunity to get started in the MENA region and become part of MelBet Partners & Affiliates.
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