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Digital Sports Tech expands Ladbrokes Coral partnership

Tuesday 12th September 2017
THIS IS A PRESS RELEASE AND/OR ADVERTORIAL
Digital Sports Tech (DST), sports betting solutions provider, has extended its partnership with Ladbrokes Coral Group by powering the sportsbook’s newly-launched combined Match & Player Specials markets.

These markets, which were launched for the new Premier League season by Ladbrokes and Coral, include DST’s proprietary player props, in addition to same-game accumulators which incorporate both the props and the most popular match markets (e.g. win/draw/win, over/under total goals, etc.).

The same-game accumulators are powered by DST’s new Quick Pick Accumulators (QPAs) solution, which permits the end user to combine both match and player prop markets from the same game by appropriately accounting for any related contingencies present in the accumulator.

Ladbrokes and Coral are also utilising DST’s Feed Handler solution, a customised console which is integrated onto the OpenBet sportsbook platform and allows the operator’s trading teams to create and customise all of their own player prop and accumulator markets. These are then automatically pushed directly to the operator’s front-end within their existing event pages.

Each market created is also dynamically priced and automatically settled by DST’s state-of-the-art proprietary platform.

Ari Lewski, executive director of Digital Sports Ltd, said: “With the new football season in full-swing, we’re thrilled to be expanding our existing partnership with Ladbrokes Coral by powering and facilitating all of their new player prop and accumulator betting markets.

“The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets.

“Ladbrokes Coral are known for their innovative approach and have seen the value in offering these types of markets; not only to boost revenues but also acquire the next generation of customers and keep ahead of the curve.”

Gary Gallagher, director of digital product at Ladbrokes Coral, said: “We take a customer-first approach to innovation and the Digital Sports Tech solution allows us to provide a better user interface for match and player markets.

“Customers are demanding growth in this area and being the first operator to offer these player and match propositions combined is a significant statement for Ladbrokes Coral.

“DST have proven themselves to be both flexible and reliable in delivering such an outstanding feature – and we are looking to further expand our coverage quickly.”

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