SBTech enters into partnership with Churchill Downs

SBTech has announced the signing of a long-term agreement with Churchill Downs Incorporated (CDI) to provide its integrated technology platform for sports betting and online gaming solutions across the United States.

This marks the first partnership of its kind between a well established European platform provider and a leading US multi-jurisdictional racing and gaming operator since the US Supreme Court’s historic decision overturning the federal ban on sports betting (PASPA).

“We are thrilled to have Churchill Downs as our first US partner,” said Richard Carter, CEO of SBTech.  “Churchill is not only an iconic brand with the largest on-line horse race wagering business in the US, but it is also one of the fastest growing gaming operators in the nation. The combination of Churchill’s leading presence in the US market, coupled with SBTech’s deep expertise in regulated sports betting markets globally, makes for an ideal partnership as we enter this monumental chapter in the US gaming industry.”

SBTech has been preparing for entry into the US market with a focus on development of sports and online gaming products, and will work in close partnership with Churchill to deploy a platform designed to engage with the new US sports centric audience.

Subject to the unfolding of the regulatory landscape and relevant licensing approvals, SBTech will provide Churchill with its sports betting platform with event coverage, in addition to SBTech’s Chameleon360 online gaming platform with advanced player management services, high-end analytics, anti-money laundering and responsible gambling features, regulatory reporting and streamlined payments.

 “We are very excited to partner with SBTech, which we believe provides us with the industry leading platform to offer exciting, innovative integrated online gaming and sports betting products,” said Bill Carstanjen, CEO of Churchill Downs.  “We have the unique opportunity to leverage our knowledge and experience as this market emerges, and look forward to working with a global technology leader in this space as we expand our operations across the US.”

Richard Carter, CEO of SBTech added “We are thrilled to be partnering with Churchill Downs and to introduce our award-winning online gaming and sports betting platforms in the US, we both share a deep commitment to technological innovation and excellence with responsible gaming at the centre of everything we do, and we look forward to partnering with them during this exciting time in the history of the US gaming market.”


Share This Post


More News

Strive Gaming President Damian Xuereb has given his first interview since leaving sports betting supplier Kambi, speaking exclusively to Gambling Insider about the new brand...

LSports CEO Dotan Lazar exclusively speaks to Gambling Insider again on products, personalisation and whether a European Super League would affect the gambling industry. What, in your eyes, makes...