Sportech, the international betting technology business, and Sportradar, the sports data specialists, today announced a commercial betting deal in the United States. Under the terms of the agreement, Sportech will be able to offer Sportradar’s trading and risk management services, as well as its comprehensive range of tools and services for legal sports betting to licensed operators in the emerging U.S. sports betting marketplace.
Following the recent U.S. Supreme Court decision paving the way for states to adopt legislation to permit and regulate sports betting, this agreement will allow Sportech to offer Sportradar’s proven sports betting related product portfolio – including pre-match and in-play betting services, content, trading tools, and risk management services – to its network of 90 licensed operator business clients and other eligible operators in states where sports betting activity is declared legal. Sportech also has plans to deploy Sportradar’s turnkey sports betting platform in Connecticut when legislation permits.
“We are very pleased to have forged this agreement with Sportradar, a global leader in sports event data, monitoring, and integrity and an official partner for the NBA, NFL, NHL, NASCAR and more,” said Andrew Gaughan, CEO of Sportech. “We are thrilled to expand our product line to include Sportradar’s globally recognized sports betting capability, and we are poised to deliver a world class sports betting experience to our business clients across the US and within our 16 Connecticut locations and through our online and mobile channels, when legislation permits.”
Beyond serving operators in Las Vegas for a number of years, Sportradar has been proactive in planning for a broader legalised sports betting landscape in the U.S. and this partnership underscores the great potential that exists within this developing market.
“We’re excited to partner with Sportech, a company that shares our vision of how the US betting market will unfold and who are well positioned to capitalize on that market with existing gaming licenses and a strong customer base,” said Neale Deeley, VP Gaming Sales, Sportradar. “Our turnkey solutions and market leading bookmaker services will accelerate their sportsbook offering and provide them with a strong advantage as other states pass sports betting legislation.”