1Click Games teams up with Optimove

Optimove’s customer retention automation platform will be integrated into 1Click Games’ CRM.

Existing customers that operate with solutions provided by 1Click Games will be powered by Optimove’s technology by the end of this year, while new customers will be offered 1Click Games’ solutions with Optimove already integrated.

Ben Roberts, vice president of business development at 1Click Games said: “We are excited about this partnership, because it is a ‘triple win’ deal for us, our operators and their customers.

“With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”

1Click Games has been added to Optimove’s list of over 100 clients, which includes online gaming, e-retail and consumer financial companies.

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

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