Kambi signs gamification-led sports deal with Casumo

As part of the multi-year deal, Kambi will provide its Sportsbook and technology services, including open APIs, to Casumo to build a sports betting experience with gamification at its core.

The new sports product will primarily target casual bettors and the millions of sports fans who have never placed a bet, with a focus on offering players fun and playful betting opportunities.

Kambi’s Sportsbook will be integrated into Casumo’s proprietary platform ahead of the initial release of a football-focused mobile product.

Founded in 2012, Malta-headquartered Casumo, operates in major markets such as the UK and Sweden. 

Announcing the tie-up, Kristian Nylen, Kambi Chief Executive, said: “As one of the fastest growing and most innovative operators in Europe, I’m delighted to welcome Casumo to the Kambi network.

“A combination of the Kambi Sportsbook and Casumo’s gamification expertise will attract a different player segment than what we’ve been used to, further strengthening the Kambi network. Moreover, this deal illustrates the flexibility of the Kambi technology, with Casumo widening the spectrum of operators currently adapting our technology to meet their own specific product and marketing requirements.”

The agreement extends Kambi’s run of signing at least one new client per quarter to nine successive quarters.

Daniel Durrans, Head of Sportsbook at Casumo added: “We’re delighted to have signed this deal with Kambi. This is an exciting and collaborative partnership across product and technology.

“Casumo is creating a brand new, more intuitive product experience for sports, built on Kambi’s leading sportsbook platform.”

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Robert Simmons

Gambling Writer

Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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