Robeson Reeves

Robeson Reeves is Bally’s CEO and has been since 31 March 2023. He replaced outgoing company CEO Lee Fenton. Before his role as incoming CEO, Reeves served as the President of the company’s Interactive division. He is now in charge of a wider organisation following a £2.32bn ($3.18bn) merger with Intralot, as CEO of Bally’s Corporation and Bally’s Intralot.

Major Achievements

During his time with the company, Bally’s Corporation completed a previously announced real estate acquisition deal with Gaming & Leisure Properties, Inc. (GLPI). The two completed a sale-leaseback transaction for Rhode Island’s Bally’s Tiverton Casino & Hotel and for Missouri’s Bally’s Hard Rock Hotel & Casino Biloxi in Biloxi for a total of $635m.  

The global casino-entertainment company also recently completed its transaction with a Chicago real estate private equity firm to secure the 30-acre property that is currently home to Tribute Publishing Center. The investor acquired the land for $200m.  

After publishing its fourth quarter and full-year results for 2022, Reeves said that Bally’s has put together an action plan that is focused on growing within the North American market. 

He commented: “Through our announced restructuring plan of the Interactive business in January, we are taking a deep dive into our approach to North America to ensure that investments we make in sports have a near-term path to profitability. In iCasino states, we continue to take share in New Jersey and Ontario as we integrate this business in a scalable way.”

Employment

Reeves has been with Bally’s since October 2021, when the company purchased Gamesys, an online software development and gaming business. 

Reeves joined Gamesys in 2005 and held a variety of leadership titles during his time there. Like Bally’s outgoing CEO, Lee Fenton, Reeves served in executive roles with the company following the Gamesys purchase.  

In October 2021, Reeves took on the role of President of Interactive for Bally’s and will continue to function in this position until the end of March.

On 1 July 2025, Intralot announced a definitive agreement to acquire Bally’s international interactive business in a cash-and-shares deal valuing the business at €2.7bn ($3.18bn). 

The acquisition, approved by both companies’ Boards, was scheduled to be completed through a combination of €1.53bn in cash and €1.136bn in new Intralot shares.

Reeves continued as CEO of Bally’s Corporation after this deal, but also became CEO of Bally’s Intralot, with former Intralot CEO Nikolaos Nikolakopoulos set to lead the lotteries division.

Interviews & Public Speeches

A day after the Intralot-Bally’s deal was announced, Reeves spoke exclusively to Gambling Insider.