- University of Nevada
- Las Vegas
1984-1988
MAJOR ACHIEVEMENTS
During his time at the Bellagio, Shulman led the International Marketing department to become Vice President, developing successful initiatives in markets to attract VIP customers. Here, his initiatives allowed his department to generate annual revenues surpassing $450m.
During the post-COVID period, his role as Chief Operating Officer at Sandia Resort & Casino in New Mexico was crucial to the property's reopening and operational recovery strategy, demonstrating resilience and leadership skills in a time of global uncertainty.
Additionally, the marketing initiatives implemented by Shulman while serving as Vice President of the department at Palms Casino Resort helped the brand further establish itself in the market, through targeted campaigns and actions that increased the brand's competitiveness.
EMPLOYMENT
It was in the early 1990s that Shulman entered the gaming industry, later building a solid career in casino marketing, where he held leadership positions and relevant positions in the hospitality and gaming sector.
Before becoming Vice President of Marketing and Hospitality at MGM Resorts, he had a prominent role as Executive Director of Casino Marketing. During this time, he was responsible for leading high-impact campaigns and strengthening the integrated hospitality experience in gaming.
He then took on the task of attracting VIP players from international markets by serving as Vice President of International Marketing at Bellagio, where he developed targeted strategies to attract VIP players in international markets.
At Palms Casino Resort, Shulman most recently served as Vice President of Casino Marketing, leading several initiatives that helped position the brand as a destination for high-end players.
In March 2025, he assumed another leadership role as Executive Vice President of International Marketing for Resorts World Las Vegas, where he leads global operations focused on attracting guests from around the world and developing high-end players. His appointment also comes at a strategic time for the company, following a restructuring of its leadership and plans to expand its presence in the international luxury entertainment and hospitality market. His leadership is expected to help solidify Resorts World Las Vegas as one of the world’s leading destinations for VIP players, thereby strengthening its global brand and accelerating the company’s growth.
Greg’s appointment has been met with great enthusiasm by the Resorts World Las Vegas leadership team. According to Carlos Castro, COO and CFO, Shulman is widely recognized as one of the industry’s top player development executives, with a strong global network and proven leadership. Now starting this new chapter, Shulman brings a clear vision and strong drive to drive international growth and strengthen the resort’s VIP player strategy.
Carlos Castro, COO and CFO of Resorts World Las Vegas, commented: “Greg’s impressive career in the gaming industry is a testament to his leadership and relationships all over the globe. He is widely regarded as one of the top player development executives in the industry.”
Regarding his new role, Shulman said:
“I am excited to embark on the next chapter of my career at Resorts World Las Vegas and contribute to the company’s success as we look to accelerate our growth in the international VIP player market.” Greg Shulman
