Italian online gaming market sees third month of record revenues

By Tom Rush

January saw the Italian online gaming market break its overall revenue record for the third straight month.

Figures from Agenzia delle dogane e dei Monopoli, processed by Ficom Leisure, show that online casino and slot operators generated €162.85m ($193m) in revenue, up 6% on the previous month and a sizable 99% on the same period in 2019.

The market’s overall GGR stood €335.9m a YOY increase of close to 57%, but a small step down from an all-time high of €359m set in December. The figure nonetheless represents a continuation of the strong upward momentum generated by operators throughout H2 2020.

With the nation still under lockdown restrictions, online verticals dominated GGR charts, as is to be expected. Casino and slot contributed 48.47% of revenue, whilst sports betting weighed in with 42.76%.

January’s online sports betting total of €143.64m was a drop off from December’s €177.1m, but was 66% year-on-year increase. Since the resumption of the Serie A football season, full month sports betting totals have only dropped twice YOY – in November and January – despite the ongoing closure of bookmakers providing a barrier to entry for many.

PokerStars continued to lead the casino and slots market from the front with just over 11% market share, while Bet365 bounced back from sixth to third place in the sports betting market; it garnered 12.2% market share, marginally behind regional operators Snai (12.4%) and Sisal (12.8%).


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