The deal will see the company become the Chargers’ official esports tournament platform provider.
The multi-year agreement will see Esports Entertainment Group operate co-branded esports tournaments for the team. These will take place annually and will utilize the company’s Esports Gaming League (EGL) platform. In addition, the Chargers will also take an equity stake in the Esports Entertainment Group.
Esports Entertainment Group says that as a partner of the Chargers, it will “leverage player imagery within the Chargers' local market.” It will also look to work with the sporting brand to promote the Esport tournaments through “extensive ongoing digital marketing efforts,” which will be visible on social, email, mobile and online channels.
“Working with the Chargers and other top teams in the NFL, NHL, NBA, and more provides a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group.
Grant Johnson, CEO of Esports Entertainment Group, said: “We are delighted to expand our reach in the NFL through our partnership with the Chargers. Our robust tournament platform will help the Chargers strengthen connections with their fans, while providing new avenues for engagement.”
Los Angeles Chargers Chief Revenue Officer Jim Rushton added: “The popularity of esports amongst our fans provides a great opportunity for our team to create deeper connections and meaningful engagements.
“We think the Chargers Gaming Tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”