The company’s technology is used in over 150 countries across the world, and it's expected to announce impressive growth figures for the last 12 months. Founded two decades ago, the company now partners with over 400 organisations, which purchase data, insight and video from across a range of professional sports in the US and Canada.
In a letter to investors, Mark Locke, Genius Sports CEO, said: “I remain incredibly optimistic about the future of Genius Sports and the industries that we support. We are still in the early stages of growth and believe that the opportunity for Genius Sports and other players in the ecosystem is very significant. In North America alone, as of 2021, we are $3.5bn into an estimated $42bn OSB GGR market by 2033.”
“Genius Sports is an organisation that listens to its partners and adapts to changing dynamics. This is core to how we run our business, lead in the development of our fast-growing and evolving industry, and drive shareholder value.”
Also in his letter, Locke reiterated certain “key tenets” which will form the basis of their 2022 approach. These include: the need to drive operational excellence across the business, with a view to achieving sustainable growth; communicate clearly and maintain a clear focus on creating shareholder value for the future.
The news comes days after Genius Sports announced that it will partner with the Canadian Football League (CFL), in a move that will expand its portfolio of data rights, which it will commercialise and sell worldwide.
The deal will see Genius Sports power the CFL’s digital infrastructure, including live broadcast augmentation, advanced data tracking tools, highly targeted fan engagement solutions and cross-platform streaming capabilities.
